Google July 2021 core update rolling out now

This update is the second part of the June 2021 core update.

The Google July 2021 core update is now available, and it was released on July 1, 2021. The full rollout of this upgrade will take one to two weeks. “The previously planned July 2021 Core Update is now going out,” Google said on the Search Liaison account. Google said, “These normally take 1-2 weeks to complete.

After Google’s core update in June 2021, we expected another core update this month. Most core upgrades take a full 14 days to go out, but that June update took around ten days to roll out.

Tons of Google updates:               

“Multiple Search changes have been rolled out in the last three months for SEOs:

• The product reviews update will run from April 8th to April 22nd.
• The June core upgrade lasted from June 2nd to June 12th.
• The new page experience began on June 15th and will continue through the end of August.
• The first portion of the spam upgrade was released on June 23rd.
• The second portion of the spam upgrade will be released on June 28th.
• On July 1st, there will be a core upgrade.

We did hear some rumblings throughout the weekend of June 30th and July 1st, so it’s difficult to determine whether this is due to the spam upgrade, the core update, or something else entirely.

June core update.

On June 2, 2021, Google released a core update, stating that “some of our planned changes for the June 2021 update aren’t quite ready,” and that “we’re moving ahead with the parts that are, then we’ll follow with the remainder with the July 2021 update.”This change was expected in July, but I don’t think most of us expected it on July 1st. However, it has arrived.

On June 12, 2021, the June 2021 core update was released. Here’s a write-up on what the industry thought of the June core update.

History.

Google has traditionally published a major algorithm update every few months or so. The June 2021 core update was released approximately a month ago, however, it had only been roughly six months since the previous core update, the December 2020 Core Update. Prior to that, the May 2020 core update, which took place on May 4, 2020, had been seven months. So this one took a lot longer to roll out than prior upgrades, but we should have another one in about a month.

Previous updates. 

The most recent previous core update was in June 2021, and the one before that was in December 200, which was even larger than the May 2020 core update. Then there came the May 2020 core upgrade, which was a massive, comprehensive update that took a few weeks to properly roll out. Before that, there was the January 2020 core update, which we discussed more here. The core update from September 2019 was the one before that. Many SEOs and webmasters thought the upgrade was weaker than prior core updates because it didn’t have as much of an impact. In November, Google released another upgrade, this time focused on local rankings. More information regarding previous Google upgrades can be found here.

What to do if you are hit.

In the past, Google has offered suggestions on what to do if you’ve been harmed by a core upgrade. There are no precise steps to follow to get back on track, and a drop in rankings may not indicate anything is wrong with your sites. If your site is affected by a core change, Google has provided a list of questions to consider. According to Google, there is some recovery time between core upgrades, but the major shift comes after another core update.

Why we care.

When Google modifies its search ranking algorithms, your site’s ranking in the search results may improve or deteriorate. Knowing when Google makes these modifications gives us a reference point for determining whether the change was due to something you did on your website or something Google updated with its ranking algorithm. Google is expected to release a key ranking upgrade today, so keep a watch on your statistics and rankings over the following few weeks.

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